Archive for the ‘youtube’ Category

Update team websites and social media

Creative Ways to Engage and Activate Your Team’s Fan Base

Oct 7

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I get really excited about the fact that high school, club or small college teams no longer have to suffer from a lack of recognition and awareness. No longer do they have to languish in obscurity because the media doesn’t give them the coverage that they deserve. We now can create our own media channels. [...]

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Becoming a True Champion

How Social Media is Changing the Athlete’s Experience

Aug 17

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Here’s a guest post that I wrote for Kirk Mango’s The Athlete’s Sports Experience blog that was posted on Monday.
As debate of Title IX reaches from the world of collegiate athletics into the realm of scholastic athletics, it is only fitting to address the similar evolution of social media, and its accompanying debates, benefits, and [...]

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Revolutionize Your Athletic Program: Video Content

Apr 11

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In the 1960′s there was a sport marketing revolution. A man named Roone Arledge from ABC Sports took a chance. ABC would broadcast college football games nationwide that were previously only broadcast regionally due to the regional nature of fan bases, particularly college fan bases. How would they make a game between Penn State and [...]

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