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Google Plus is a social network just like Facebook or Twitter… in fact it has many similarities with those two services that we’ll talk about in a minute. But know this going in…. best practices still apply the same as they do on Facebook, Twitter, email or even in personal interaction with your fans. Share [...]
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Lots of teams have a Facebook page or Twitter account but don’t really know why. Most coaches know they should have one because all of the cool kids are doing it but most don’t understand the financial benefits of having a strong social media presence. Here are three steps to leveraging social media for fundraising.
Engage – [...]
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Your team should never go disappear from the minds of your community. You might ask why? What are the benefits of staying top-of-mind year-round? Well, for one, your fans are fans for a reason. They liked your Facebook page or subscribed to your email newsletter because they want to hear from you. Second, an educated [...]
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What do fans want to know? What would they love to know? When you educate and inform your fans you will have a fan base that is ready to take action to support you (hence start a Riot!), buy tickets, and support your team fundraisers. Pull back the curtain and let them see the inner-workings [...]
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Identify Your Needs: First, answer this question: What do you need to be successful? Is it money? Community support? Administrative support? Fans? Equipment (otherwise known as “more money”)?
Only then can you decide if you should use social media. Because it will give you all of the above.
1) Email newsletters: Where is the first place [...]
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