Archive for the ‘Sports Marketing’ Category
Google Plus is a social network just like Facebook or Twitter… in fact it has many similarities with those two services that we’ll talk about in a minute. But know this going in…. best practices still apply the same as they do on Facebook, Twitter, email or even in personal interaction with your fans. Share [...]
I get really excited about the fact that high school, club or small college teams no longer have to suffer from a lack of recognition and awareness. No longer do they have to languish in obscurity because the media doesn’t give them the coverage that they deserve. We now can create our own media channels. [...]
J Robinson, head wrestling coach at the University of Minnesota, is one of the best coaches in any sport in the country. He’s won 3 NCAA team titles and has set the NCAA wrestling dual meet attendance record. He’s also build a tremendous camp system that serves athletes of several sports. He discusses the how [...]
Here’s a guest post that I wrote for Kirk Mango’s The Athlete’s Sports Experience blog that was posted on Monday.
As debate of Title IX reaches from the world of collegiate athletics into the realm of scholastic athletics, it is only fitting to address the similar evolution of social media, and its accompanying debates, benefits, and [...]
What do fans want to know? What would they love to know? When you educate and inform your fans you will have a fan base that is ready to take action to support you (hence start a Riot!), buy tickets, and support your team fundraisers. Pull back the curtain and let them see the inner-workings [...]
I recently wrote about how coaches can use networking skills to advance their program and securing sports sponsorships through social media. One of the things that helps when networking and selling is a little psychology. I recently read Small Message, Big Impact by Terry Sjodin.
She discusses how to serve the needs of decision-makers to get [...]
Coaches are technicians. They are the engineers of the sports world. They enjoy putting their heads down and plowing forward by training their team, teaching techniques and ensconcing themselves into the daily routine of athlete development. Unfortunately, that is a small part of preparing for overall program success.
I regularly preach the value of CEO skills [...]
Simple Strategies for Connecting with Athletes, Parents, & Fans
via Mobile Technology
What if ninety-seven percent of messages that you sent to your fans, parents and team were actually opened and read? Email, Facebook and Twitter combined cannot claim that. Mobile marketing can.
There is no question that mobile is changing everything. From the way we communicate [...]
Guest Post by Brandon Bailey
Sometimes genius is found in desperation. I find that my best fits on insanity have
led me to the edge of my mind in all areas, including my creative bounds. I don’t
like Gatorade as an actual drink, but I love their marketing campaign calling for
evolution, you know the one. Dr. Naismith and [...]