How to Create a Facebook Page
Dec 16Tweet
Archive for the ‘Sports Marketing’ Category
Google+ for Sports Teams
Nov 14Tweet
Google Plus is a social network just like Facebook or Twitter… in fact it has many similarities with those two services that we’ll talk about in a minute. But know this going in…. best practices still apply the same as they do on Facebook, Twitter, email or even in personal interaction with your fans. Share [...]
Creative Ways to Engage and Activate Your Team’s Fan Base
Oct 7Tweet
I get really excited about the fact that high school, club or small college teams no longer have to suffer from a lack of recognition and awareness. No longer do they have to languish in obscurity because the media doesn’t give them the coverage that they deserve. We now can create our own media channels. [...]
Building Your Fan Base: An Interview with J Robinson
Oct 3Tweet
J Robinson, head wrestling coach at the University of Minnesota, is one of the best coaches in any sport in the country. He’s won 3 NCAA team titles and has set the NCAA wrestling dual meet attendance record. He’s also build a tremendous camp system that serves athletes of several sports. He discusses the how [...]
How Social Media is Changing the Athlete’s Experience
Aug 17Tweet
Here’s a guest post that I wrote for Kirk Mango’s The Athlete’s Sports Experience blog that was posted on Monday.
As debate of Title IX reaches from the world of collegiate athletics into the realm of scholastic athletics, it is only fitting to address the similar evolution of social media, and its accompanying debates, benefits, and [...]
31 Things Sports Teams Can Share on Twitter
Jun 6Tweet
What do fans want to know? What would they love to know? When you educate and inform your fans you will have a fan base that is ready to take action to support you (hence start a Riot!), buy tickets, and support your team fundraisers. Pull back the curtain and let them see the inner-workings [...]
Small Message, Big Impact
May 24Tweet
I recently wrote about how coaches can use networking skills to advance their program and securing sports sponsorships through social media. One of the things that helps when networking and selling is a little psychology. I recently read Small Message, Big Impact by Terry Sjodin.
She discusses how to serve the needs of decision-makers to get [...]
Four Ways for Coaches to Use Networking Skills
May 23Tweet
Coaches are technicians. They are the engineers of the sports world. They enjoy putting their heads down and plowing forward by training their team, teaching techniques and ensconcing themselves into the daily routine of athlete development. Unfortunately, that is a small part of preparing for overall program success.
I regularly preach the value of CEO skills [...]
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