Archive for the ‘sponsorship’ Category

farrell

Interview with USA Swimming CMO Matt Farrell

Oct 15

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Matt Farrell is the Chief Marketing Officer for one of the most successful US Olympic National Governing Bodies in the USOC. They have harnessed their brand to increase awareness, participation and interest in the sport. I interviewed Matt so that we could learn what lessons grassroots teams could learn from what USA Swimming has been [...]

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Securing Sports Sponsorships through Social Media

Feb 28

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Coaches and administrators often ask me about the ROI of social media. The easy response is to ask them the ROI of their TV, radio, schedule card, and team poster campaigns. These can be tracked but rarely are. So many like to sell cookies and “stuff” because they can see the return on their investment [...]

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