How to Create a Facebook Page
Dec 16Tweet
Archive for the ‘Social Media’ Category
Google+ for Sports Teams
Nov 14Tweet
Google Plus is a social network just like Facebook or Twitter… in fact it has many similarities with those two services that we’ll talk about in a minute. But know this going in…. best practices still apply the same as they do on Facebook, Twitter, email or even in personal interaction with your fans. Share [...]
3 Easy Steps to Using Social Media for Fundraising
Nov 7Tweet
Lots of teams have a Facebook page or Twitter account but don’t really know why. Most coaches know they should have one because all of the cool kids are doing it but most don’t understand the financial benefits of having a strong social media presence. Here are three steps to leveraging social media for fundraising.
Engage – [...]
Interview with USA Swimming CMO Matt Farrell
Oct 15Tweet
Matt Farrell is the Chief Marketing Officer for one of the most successful US Olympic National Governing Bodies in the USOC. They have harnessed their brand to increase awareness, participation and interest in the sport. I interviewed Matt so that we could learn what lessons grassroots teams could learn from what USA Swimming has been [...]
Not sure what exactly Riot is?
Oct 13Tweet
Join me on a live demo of how Riot works on Wednesday, October 19th at 9 PM EST (6 PM PST).
You’ll learn:
How it works- See how it works live as I demonstrate the features in action. You’ll learn how you’ll save time, raise more money and ultimately be more successful.
Who is using it- Who are [...]
Creative Ways to Engage and Activate Your Team’s Fan Base
Oct 7Tweet
I get really excited about the fact that high school, club or small college teams no longer have to suffer from a lack of recognition and awareness. No longer do they have to languish in obscurity because the media doesn’t give them the coverage that they deserve. We now can create our own media channels. [...]
Where Your Success Comes from and How to Get More
Sep 6Tweet
Let’s start off by drilling down into what you want as a coach. You want success (no kidding). But how do you define success? Usually we define it as winning. However, there are lots of other ways to define success that are becoming more and more talked about these days by organizations like Positive Coaching [...]
How Social Media is Changing the Athlete’s Experience
Aug 17Tweet
Here’s a guest post that I wrote for Kirk Mango’s The Athlete’s Sports Experience blog that was posted on Monday.
As debate of Title IX reaches from the world of collegiate athletics into the realm of scholastic athletics, it is only fitting to address the similar evolution of social media, and its accompanying debates, benefits, and [...]
10 Content Ideas for the Off-Season
Jul 15Tweet
Your team should never go disappear from the minds of your community. You might ask why? What are the benefits of staying top-of-mind year-round? Well, for one, your fans are fans for a reason. They liked your Facebook page or subscribed to your email newsletter because they want to hear from you. Second, an educated [...]
The Worthless Team Website
Jun 18Tweet
I talk with coaches everyday. I visit the websites of high school and college sports teams and athletic departments. Unfortunately, I see so many team websites that are absolutely worthless. Is your website worthless? Here are a few characteristics of a worthless website.
Out-of-date: If your website has no new information, it is worse than having [...]
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