Archive for the ‘Program development’ Category

Networking for sports coaches

3 Important Sales Skills Every Coach Must Know

Feb 3

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Coaches these days are required to raise more money, deal with parents, work with their booster club, oversee the academic lives of dozens of athletes, work with the athletic administration and do the myriad other tasks required to build a championship program.
In each instance, sales skills will help coaches get more done and get more [...]

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hiring the best coaches and staff

Six Ways to Attract and Retain the Best People

Jan 23

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When you talk to successful coaches, CEO’s and other leaders, they often attribute much of their success to the people with whom they surround themselves. Better people make your job easier and they make success possible. Here are six specific strategies that you can implement in order to better attract and retain great people.

Give them [...]

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Building a championship team

5 Ways to Empower Your Athletes to Succeed

Dec 26

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As coaches, we often want our athletes to be self-motivated, driven and to hold themselves accountable for their own actions. We want this because we know that it will not only help us win more but also make our lives easier with fewer headaches and hand-holding. Rarely, however, do we set them up for success [...]

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Developing team captains

How to Develop Better Team Captains

Nov 22

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About 10 years ago when I was coaching full-time at the Univ of Virginia, two of my colleagues in the dept recommended a book to me written by a guy named Jeff Janssen called the Team Captain’s Leadership Manual. It was an amazing book and when I became a D1 head coach, I implemented the [...]

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Interview with USA Swimming CMO Matt Farrell

Oct 15

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Matt Farrell is the Chief Marketing Officer for one of the most successful US Olympic National Governing Bodies in the USOC. They have harnessed their brand to increase awareness, participation and interest in the sport. I interviewed Matt so that we could learn what lessons grassroots teams could learn from what USA Swimming has been [...]

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Jim Harshaw Riot Sports Marketing

Not sure what exactly Riot is?

Oct 13

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Join me on a live demo of how Riot works on Wednesday, October 19th at 9 PM EST (6 PM PST).
You’ll learn:

How it works- See how it works live as I demonstrate the features in action. You’ll learn how you’ll save time, raise more money and ultimately be more successful.
Who is using it- Who are [...]

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Top 5 ways to win with social media

5 Ways Better Communication Can Help Your Team Win More

Oct 10

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I’ve spoken at over a dozen coaches conventions and clinics across the country and I always ask my audiences, “What do you need to succeed?” Rarely do they say technical skills or X’s and O’s. I’ll list five of the most common answers I get to this question and share how communication can lead to [...]

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Update team websites and social media

Creative Ways to Engage and Activate Your Team’s Fan Base

Oct 7

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I get really excited about the fact that high school, club or small college teams no longer have to suffer from a lack of recognition and awareness. No longer do they have to languish in obscurity because the media doesn’t give them the coverage that they deserve. We now can create our own media channels. [...]

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Time management for sports coaches

One Time-Saving System that You can Implement Today

Sep 17

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Or “How to Take that Four-week Vacation that You’ve been Dreaming About”
Recently I’ve had a huge job thrown onto my lap. It’s something that  a volunteer has been doing for the past few years and he just recently left the organization due to a promotion at work. Now, unfortunately, all eyes are on me as [...]

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Value-based Branding

Sep 15

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guest post by Dr. Coyte Cooper of Elite Level Sports Marketing
During the past few years, I have had the privilege of working with a wide range of coaches to help assist them in building their program from a marketing standpoint. As I interact with them, I am always impressed by their passion to take each [...]

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