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Coaches these days are required to raise more money, deal with parents, work with their booster club, oversee the academic lives of dozens of athletes, work with the athletic administration and do the myriad other tasks required to build a championship program.
In each instance, sales skills will help coaches get more done and get more [...]
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Lots of teams have a Facebook page or Twitter account but don’t really know why. Most coaches know they should have one because all of the cool kids are doing it but most don’t understand the financial benefits of having a strong social media presence. Here are three steps to leveraging social media for fundraising.
Engage – [...]
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Join me on a live demo of how Riot works on Wednesday, October 19th at 9 PM EST (6 PM PST).
You’ll learn:
How it works- See how it works live as I demonstrate the features in action. You’ll learn how you’ll save time, raise more money and ultimately be more successful.
Who is using it- Who are [...]
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I’ve spoken at over a dozen coaches conventions and clinics across the country and I always ask my audiences, “What do you need to succeed?” Rarely do they say technical skills or X’s and O’s. I’ll list five of the most common answers I get to this question and share how communication can lead to [...]
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Or “How to Take that Four-week Vacation that You’ve been Dreaming About”
Recently I’ve had a huge job thrown onto my lap. It’s something that a volunteer has been doing for the past few years and he just recently left the organization due to a promotion at work. Now, unfortunately, all eyes are on me as [...]
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My goal here is to write up a complete, soup-to-nuts plan for social media fundraising for sports teams and clubs that can be utilized by athletic directors, coaches, booster clubs and other administrators that have a hand in managing a team. I realize that I have lots of resources that I’ve already written about on [...]
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Your team should never go disappear from the minds of your community. You might ask why? What are the benefits of staying top-of-mind year-round? Well, for one, your fans are fans for a reason. They liked your Facebook page or subscribed to your email newsletter because they want to hear from you. Second, an educated [...]
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What do fans want to know? What would they love to know? When you educate and inform your fans you will have a fan base that is ready to take action to support you (hence start a Riot!), buy tickets, and support your team fundraisers. Pull back the curtain and let them see the inner-workings [...]
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I recently wrote about how coaches can use networking skills to advance their program and securing sports sponsorships through social media. One of the things that helps when networking and selling is a little psychology. I recently read Small Message, Big Impact by Terry Sjodin.
She discusses how to serve the needs of decision-makers to get [...]
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Coaches are technicians. They are the engineers of the sports world. They enjoy putting their heads down and plowing forward by training their team, teaching techniques and ensconcing themselves into the daily routine of athlete development. Unfortunately, that is a small part of preparing for overall program success.
I regularly preach the value of CEO skills [...]
Charlottesville, VA 22911
http://www.riotsportsmarketing.com/
Phone: 866-746-8123
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