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Lots of teams have a Facebook page or Twitter account but don’t really know why. Most coaches know they should have one because all of the cool kids are doing it but most don’t understand the financial benefits of having a strong social media presence. Here are three steps to leveraging social media for fundraising.
Engage – [...]
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I get really excited about the fact that high school, club or small college teams no longer have to suffer from a lack of recognition and awareness. No longer do they have to languish in obscurity because the media doesn’t give them the coverage that they deserve. We now can create our own media channels. [...]
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My goal here is to write up a complete, soup-to-nuts plan for social media fundraising for sports teams and clubs that can be utilized by athletic directors, coaches, booster clubs and other administrators that have a hand in managing a team. I realize that I have lots of resources that I’ve already written about on [...]
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