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Guest Post by Annette Lynch
When it comes to thinking about preparing for life after sport, most athletes and their support people, are focusing on what they will DO. What new career can they pursue when they are no longer active in sport? How can they earn money?
Unfortunately, less time is spent is spent on thinking [...]
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I get really excited about the fact that high school, club or small college teams no longer have to suffer from a lack of recognition and awareness. No longer do they have to languish in obscurity because the media doesn’t give them the coverage that they deserve. We now can create our own media channels. [...]
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Let’s start off by drilling down into what you want as a coach. You want success (no kidding). But how do you define success? Usually we define it as winning. However, there are lots of other ways to define success that are becoming more and more talked about these days by organizations like Positive Coaching [...]
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Creating an email newsletter is one of the most powerful things that your team can do. Everyone has email, or just about everyone… 92% of adults have an email address* so the excuse of “my alumni just aren’t using email” is no longer valid. (And, by the way, 93% of adults who use the internet [...]
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My goal here is to write up a complete, soup-to-nuts plan for social media fundraising for sports teams and clubs that can be utilized by athletic directors, coaches, booster clubs and other administrators that have a hand in managing a team. I realize that I have lots of resources that I’ve already written about on [...]
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Your team should never go disappear from the minds of your community. You might ask why? What are the benefits of staying top-of-mind year-round? Well, for one, your fans are fans for a reason. They liked your Facebook page or subscribed to your email newsletter because they want to hear from you. Second, an educated [...]
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So, you take over your new position, move into your new office and notice that you need a new printer cartridge. You call your predecessor and he tells you, “Just stop by the front office and Joe will give you a new one.” You introduce yourself to Joe and ask for a new printer cartridge. [...]
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If your answer is “not important” then stop wasting your time reading this and do something more important, like picking your nose.
If your answer is “very important” then my next question is “how often do you touch them?” How often are you feeding them what they want? They are your pack. Your herd. Your tribe. [...]
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