What are your fans missing?

I almost missed a big wrestling event with 6 teams that was taking place
about 4 miles from my home last weekend. And I'm a wrestling coach. No one
told me! Don't complain about your lack of community support if you're not
doing anything to earn it.
What are you doing today to make it easy for me to be a fan of your
program? Did you send an email newsletter? How about update your Facebook
Page to let me know when your next wrestling match is? Did you call or
email the media?